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Why you should deliver 1 logo concept (and how it protects agency margins)
For years, the "3 concept delivery" has been treated as the industry standard. Most designers were taught that giving clients options makes them look […]
When to use lowercase, sentence case, and uppercase in logo design
The first question in my Logo Design Brief asks the client to write their exact business name. You need […]
Why your clients keep rejecting your “smart” logo designs
I have seen designers posting a lot on LinkedIn about how a logo should not describe what a company […]
Stop guessing: 15 questions that kill logo revisions before they start
Jumping into a low-budget logo project without a solid brief is a recipe for endless revisions. You dive into […]
Why client calls feel like theft (and how to fix it)
If the phone rings and your immediate reaction is dread, you are not alone. But here is the hard […]
7 rookie mistakes your clients make (and how to monetize the fix)
We have all seen it. The micro-business owner who thinks a website is a magic wand. They launch, the […]
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